When Harlow & Fox announced its presence on social media last year, I wondered if the new brand would distinguish itself from all the other lingerie options available to women with large breasts. Then the Harlow & Fox website launched, and these pieces swept my skepticism way.

In fact, I realized how low my expectations for full-busted underthings had become. That’s understandable when the typical first approach to “curvy lingerie” is to stick a sheer apron on a D+ bra and call it a babydoll. Happily, there isn’t a babydoll to be found on the Harlow & Fox website.
Instead, founder and designer Leanna Williams draws inspiration from “old time glamour, steam trains and sophistication," designing for women who "simply aspire to be a luxuriously dressed version of themselves." When we met in February, she told me that her goal is to create “I-feel-pretty-from-my-head-to-my-toes-inside-and-out" wear. Consistent with that goal, her attention to detail is impeccable.
Here are my favorite examples of Leanna’s attentiveness. These photos come from Leanna, her website and my own amateur efforts during our meeting.