11/20/2014

3 Tips for FINALLY Finishing that LinkedIn Profile

Only 50.5% of LinkedIn users have a complete profile. Are you one of them? I'm not, but I want to be!

If you google "how to write a linkedin profile," you'll easily find the basics. However, I needed inspiration from the trenches, so I attended a workshop by senior career coach Amy Kosh. For anyone with an incomplete or outdated profile, here are my favorite takeaways from her talk.

1. The end of the calendar year is a natural time to reflect on where you are in life. Happily, that's exactly what needs to happen to build a profile. Why not let one task serve two purposes? If you take time to answer these questions, you're well on your way to creating a foundation for the new year and your LInkedIn profile:

  • Where am I?
  • Where do I want to go?
  • Where have I been?
  • What have I done that I'm proud of?
  • What do I want people to know about me?

2. Use the all-important summary section to tell stories. Think of the acronym "PAR":

  • Problem. What's a problem you encountered?
  • Action you took. What did you do about it?
  • Result of that action. What did you accomplish?

Since anyone who hears a story wants to know, "HOW DOES IT END?", don't leave your readers hanging! According to Kosh, too many users stop at what they did without ever getting to what happened.

3. The goal is to get someone to want to connect with you. Stories do that. So do photographs--viewers are 11% more likely to click on a profile that has a photograph. If you need more ideas for increasing your connect-ability, simply hunt for other LInkedIn profiles that make you want to connect with them, then adapt their techniques to your situation.

I'll post more nuggets from Kosh's talk on the Campbell & Kate Facebook page. Soon I hope to be posting things like this on LinkedIn, too!

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